A-fact
The winning vision for a new urban ecosystem in the heart of Monza
The winning vision for a new urban ecosystem in the heart of Monza. Images that strike a jury and invite a new way of living.
This project brought together two challenges at once: striking a jury, and showing an urban and residential project capable of becoming a new landmark for the city as well as a fantastic context for a new way of living. Our art direction, CGI images, and 3D modelling had to carry both arguments in the same frames, convincing and inviting at the same time.
The proposal is the winner of the architectural beauty contest promoted by BP Real Estate Srl with the support of Realty Partners, for the design of the new urban district in the former Buon Pastore area on via Cavallotti. It was signed for Monza by the Milanese studio A-fact architecture factory.
Two challenges at once: striking a jury and showing a district that becomes a landmark and a place to live. Our art direction, CGI and 3D carry both.
01 The Ecosystem
The project is conceived as a new urban ecosystem, one that aims to make architecture, landscape, citizens, and services live together in a fully integrated way. The tower is only the most visible element of a district that opens to the city with a generous park, public ground floors, and spaces designed for everyday life.
A new urban ecosystem where architecture, landscape, citizens and services live together; the tower opens to the city with a park and public ground floors.
Our images give that ecosystem its atmosphere: the green that wraps the buildings, the people who cross it, and the light that ties the new district to the existing fabric of Monza.
Our images give it atmosphere: the green wrapping the buildings, the people crossing it, the light tying the district to existing Monza.
02 The Landmark
Competition images must win twice: first in front of the jury, then in front of the people who will live with the project. We composed the set at street level as much as at the skyline, showing how the tower reads from the everyday perspective of via Cavallotti and how the new district welcomes the city in.
Competition images must win twice: before the jury and before the people who will live there. We composed at street level as much as at the skyline.
The result is a landmark that does not impose itself but belongs: a vertical presence for Monza and, at its feet, a fantastic context for the new living the project promises.
The result is a landmark that belongs rather than imposes: a vertical presence and, at its feet, a fantastic context for new living.
Full image set
